Tips for Maximum Effectiveness: Drive-Thru Banners

In today’s fast-paced world, drive-thru lanes have become a crucial component to many industries. To make the most of these high-traffic areas, many businesses are turning to drive-thru lane banners as a strategic tool for boosting customer engagement and driving sales. Considering a banner stand purchase or looking to amp-up your messaging? Here’s how to maximize your drive-thru banner effectiveness:

Less is more. 

Be clear and concise with your message. Use a readable font, bold colors and high-quality images. And always remember to adhere to your brand and the voice of your brand!

Placement is everything.

Place banners where drivers can easily see them at an appropriate height and angle, taking into account the average driver’s line of sight.

Keep it relevant.

Consider promotions, specials or seasonal themes to keep your message fresh and engaging.

CTA all the way.

Make your call-to-action compelling and create a sense of urgency.

But did they work?

At the end of the day, everyone wants to know the ROI, right? Here are some ways to do that:

• Consider placing and tracking a QR code on your banner stands
• Monitor sales on what you’ve promoted and compare data
• Analyze traffic patterns at certain times of the day. 

As the drive-thru experience continues to evolve, the strategic use of banners will remain a key component in driving customer engagement and maximizing sales.